The Reality of Reality TV

I was prompted to write this after being awoken having dreamt of a guy having pec implants! I traced the origins of this back to a programme that I had been mindlessly watching the day before. It was a reality show where a bride and groom agree to have cosmetic surgery and not see each other for the month prior to their big day. Now call me old fashioned, but I find this pretty extreme and somehow sad that these people are willing to put themselves under the knife all for vanity. However I did give it an hour of my time in order to see the end result!

This got me thinking about how I use tv and how the flurry of reality tv programmes enables us to focus on the flaw's of others, rather than think about our own. We happily judge and idly gossip about another's behaviour without having to dwell on ours. Funny that many people say that they do not have time to focus on the things that are important to them, but yet they find the time to focus on things that will be meaningless in a few short days or months. We are often quick to judge the lives of others we see on tv, but are unwilling to clean up our own.

Through reality tv we get caught up in the lives of others and in turn we allow others to determine what we focus on. Have you ever found yourself watching tv when you know you should be doing something important like attending to your family? Or looking at people on tv enviably because they are doing what you long to do? Yet you prefer to attend to the remote control.

If so, then it is not to late to reclaim those lost hours. I am not saying that you have to stop watching tv completely, just choose more carefully what you watch and when. Decide how much and when you want to use your tv, rather than just having it on for the sake of it. Watch what you really enjoy and gain value from and ditch the rest. Remember the people on the screen are strangers and forever will be. Don't let your own greatness pass you by whilst lounging on the sofa watching life, but not living life.

What you should know about advertising & your self worth

In our fast paced, workaholic, consumer obsessed society now more than ever we are feeling immense pressure to look good, be slim, own the latest beauty products and the hippest bag all in an attempt to keep up with the Jones’ or should I say the Hiltons’. Australia, the UK and America are three of the richest countries in the world, but recent reports suggest that we feel far more deprived than our predecessors. The reason for this in part is due to our insatiable appetite for all things celebrity. We are bombarded with trivial information about the lives of the rich and famous. We often aspire to have the things that our favourite celeb has, whether it be a Gucci handbag or the latest pair of Jimmy Shoes.

Advertisers are fully aware of the power of celebrity endorsements and use them to sell everything from slimming aids to hair dye. L’oreal is a truly multinational company and boosts ownership of the Body Shop and luxury brands such as Ralph Lauren and Giorgo Armani beauty products. Their infamous slogan ‘because your worth it’ was reportedly developed to justify the higher costs of their products compared to other leading brands. The slogan has proved hugely successfully and creates the illusion that you deserve to treat yourself to L’oreal products, partly due to the celebrity endorsements. This links into our feelings of self worth and esteem and thus we feel that if we purchase the products by L’oreal we are in some way worthier than if purchased another brand. Take for instance the latest advert for the new L’oreal eye roller. The advert says one is sold every eight seconds and asks do you have yours yet. This has the intention of making the viewer feel like they are missing out on something. Very clever marketing that works.

Become aware of how advertising affects you and more importantly your feelings of self worth. There has been an increase in the number of psychologists now working in the field of consumer psychology to describe, predict and influence our buying decisions. As we are being bombarded with more and more choices, advertisers are finding new ways to play on our emotions and encourage that all important purchase.

At the same time as a rise in psychologists working in consumer psychologists, psychologists have seen a dramatic increase in the last ten years of clients who are addicted to shopping and cosmetic surgery. Clients are using these quick fixes to make themselves feel better, only to find that it is never enough. They need to make changes within in order to feel worthy without the latest bag or beauty fad.

If you know that you are influenced by celebrities to purchase the latest slimming aid or designer pair of shoes, gently probe a little more detail to discover why you feel this way. Are there parts of you that does not feel worthy or content with who you are? Why not ditch the beauty magazines with airbrushed celebrities and mute the adverts on TV and read something uplifting and inspirational instead. Remember you are a magnificent unique individual and you are worth it!